Brooke & Shoals was founded by Alison Banton in the picturesque seaside town of Greystones in County Wicklow, known as the “Garden of Ireland”. Alison’s passion for fragrance was inspired by the divine aroma’s of the petals she picked as a child in her great-aunt Mollie’s circular rose garden. Mollie used to say the ‘babbling brook and the whispering shoals’ would help her turn Alison’s rose petals into perfume. But overnight, the kind old lady would add real perfume to the little girl’s watery mixture; fooling her into thinking she had created the wonderful aroma!
‘My great-aunt and the mysterious brook and shoals awakened my interest in perfumes, so I added an ‘e’ and turned it into a name that has wonderful fragrance memories for me’. – Alison Banton, Founder & CEO, Brooke & Shoals Fragrances.