Rimmel

What is Kind & Free?

Welcome to the clean face of beauty! We invite you to join Rimmel in making the world a better place, starting with better choices in makeup. Kind & Free™ is a clean makeup range offering the quality formulas you expect from Rimmel, made with the highest standard of care for you and the environment. Complete with face, eye, and nail color essentials, Kind & Free™ is here to push us forward in the movement for positive beauty.

The name says it all. Kind & Free™ represents our new chapter in clean beauty, centered around expanding access to clean products for everyone. And we’re not stopping there. Kind & Free™ is built on our commitment to celebrating beauty diversity, bold individuality and self expression.

Join the clean face of makeup, let’s get behind this.

BE KIND, BE FREE, BE YOU.

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  • Sale! Rimmel Kind & Free Clean, Volumizing & Lengthening Mascara

    Rimmel Kind & Free Clean, Volumizing & Lengthening Mascara

    Original price was: €12.99.Current price is: €9.74.

    Rimmel’s first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Rimmel’s first clean mascara that delivers conditioning volume & length for up to 36 hours. • Formula infused with organic certified shea butter (5%) and biotin. • Our 1st bio based brush made…

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  • Rimmel Kind & Free Moisturising Skin Tint Foundation

    Rimmel Kind & Free Moisturising Skin Tint Foundation

    12.49

    Rimmel’s first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients* Rimmel’s NEW KIND & FREE™ Moisturising Skin Tint is made with 100% vegan & kind to animals ingredients – stuff that’s simply good for you & good for the planet. • Moisturises and…

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  • Sale! Rimmel Kind & Free Clean Plant Based Nail Polish

    Rimmel Kind & Free Clean Plant Based Nail Polish

    Original price was: €7.99.Current price is: €5.99.

    Rimmel’s first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Vegan & clean plant based formula that delivers on shine, gloss and rich pigment while still allowing your nails to stay healthy. • Super gentle formula with strengthening properties & protects from daily…

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